Demographics Analysis
A Claude Code skill that researches demographics and market data for any site — population, income, age distribution, housing market, and employment using Census Bureau, BLS, and other public data sources.
What it does
Type /demographics-analysis with an address. Claude searches public data sources and produces a structured demographics and market analysis. Results include current data with metro and national benchmarks for comparison.
Install
Claude Desktop:
- Open Customize → Browse plugins
- Click + → Add marketplace from GitHub
- Enter
AlpacaLabsLLC/skills-for-architects - Install the Site Planning plugin
Claude Code (terminal):
claude install github:AlpacaLabsLLC/skills-for-architects/01-site-planning
Usage
/demographics-analysis 250 Hudson St, New York NY
What it researches
- Population — current count, density, growth trends
- Income & employment — household income, major employers, unemployment rate
- Age & composition — median age, cohort breakdown, racial/ethnic composition
- Housing market — home sales, median prices, rental market
Data sources
- US Census Bureau (ACS 5-Year Estimates)
- Census QuickFacts
- BLS Local Area Unemployment Statistics
- BLS Occupational Employment & Wage Statistics
- HUD User
- NYU Furman Center
- NYC Open Data
- FRED (Federal Reserve Bank of St. Louis)
Sample output
Generated from: /demographics-analysis 250 Hudson St, New York NY
# Demographics Analysis — 250 Hudson St, New York, NY
> **Date:** 2026-03-16 | **Coordinates:** 40.7267°N, 74.0076°W
## Key Metrics
| Metric | Value | Metro Avg |
|--------|-------|-----------|
| Population (tract) | 12,840 | — |
| Population density | 72,400/sq mi | 28,200/sq mi |
| Median HH income | $142,500 | $76,900 |
| Median age | 34.2 | 36.9 |
| Unemployment | 3.8% | 4.2% |
| Median rent | $3,450/mo | $1,850/mo |
| Median home price | $1.2M | $650K |
---
## Population
### Current Population
- **Census tract population:** 12,840 (ACS 2023 5-Year)
- **ZIP 10013 population:** ~25,600
- **Population density:** 72,400 per sq mi — among the densest tracts
in Manhattan, reflecting the Hudson Square residential boom
- **Community District 2 (Greenwich Village/SoHo):** ~97,000
### Growth Trends
- The tract population grew approximately 18% between 2010 and 2023,
driven by the Hudson Square rezoning (2013) which converted former
commercial-only blocks to mixed-use residential.
- Multiple residential towers completed 2016–2022 along Varick St and
Hudson St added ~2,500 units to the immediate area.
- Growth is expected to plateau as most developable sites have been built.
*Source: US Census Bureau, ACS 2023 5-Year Estimates (Table B01003)*
## Income & Employment
### Household Income
| Metric | Tract | Manhattan | NYC Metro |
|--------|-------|-----------|-----------|
| Median HH income | $142,500 | $93,600 | $76,900 |
| Mean HH income | $198,700 | $158,300 | $112,400 |
| HH income >$200K | 31% | 22% | 14% |
- The tract significantly exceeds both Manhattan and metro medians,
consistent with the area's concentration of tech, media, and
professional services workers.
### Employment
- **Unemployment rate:** 3.8% (Manhattan, Dec 2025)
- **Dominant industries nearby:** Technology (Google at 111 8th Ave,
Disney/ABC at 77 West 66th), media/publishing (historic printing
district), professional services, hospitality
- **Major employers within 1 mile:** Google, Disney, Hudson River Park
Trust, NYU, Fidelity Investments, WeWork HQ (former)
*Source: BLS Local Area Unemployment Statistics; Census ACS (Table S2301)*
## Age & Composition
### Age Distribution
| Cohort | Tract (%) | Manhattan (%) |
|--------|-----------|---------------|
| Under 18 | 12% | 14% |
| 18–34 | 38% | 30% |
| 35–54 | 30% | 28% |
| 55–64 | 11% | 14% |
| 65+ | 9% | 14% |
- **Median age:** 34.2 years (vs. 36.9 Manhattan, 38.9 national)
- Skews young professional — the 18–34 cohort is 8 points above
the Manhattan average, reflecting the area's appeal to tech and
media workers.
### Racial/Ethnic Composition
| Group | Tract (%) |
|-------|-----------|
| White | 62% |
| Asian | 18% |
| Hispanic/Latino | 11% |
| Black | 5% |
| Two or more | 4% |
*Source: Census ACS 2023 (Tables B01001, B03002)*
## Housing Market
### Sales Market
| Metric | Value |
|--------|-------|
| Median sale price (condo) | $1.25M |
| Price per sq ft | $1,450 |
| Sales volume (2025) | 142 transactions |
| Days on market (avg) | 68 |
- The condo market dominates — very limited co-op inventory in
Hudson Square. New development premium of ~15% over resale.
### Rental Market
| Metric | Value |
|--------|-------|
| Median asking rent | $3,450/mo |
| Studio | $2,800/mo |
| 1BR | $3,600/mo |
| 2BR | $5,200/mo |
| Vacancy rate | 3.1% |
- Rents are approximately 25% above the Manhattan median, driven
by new luxury inventory from post-rezoning development.
### Housing Stock
| Type | Share |
|------|-------|
| Renter-occupied | 72% |
| Owner-occupied | 28% |
| Built after 2010 | 34% |
| Pre-war (pre-1940) | 41% |
*Source: Census ACS (Tables B25077, B25064, B25003); StreetEasy market data*
---
## Sources
1. US Census Bureau, ACS 2023 5-Year Estimates
2. Census QuickFacts — New York County
3. BLS Local Area Unemployment Statistics — Manhattan
4. BLS Quarterly Census of Employment and Wages
5. NYC Department of City Planning — Community District Profiles
6. NYU Furman Center — State of New York City's Housing and Neighborhoods
7. HUD User — Fair Market Rents
## Gaps & Caveats
- Census tract boundaries do not align precisely with neighborhood
boundaries. The tract containing 250 Hudson St also includes parts
of adjacent blocks that may have different characteristics.
- Income data is from ACS 5-Year estimates (2019–2023) and may not
fully reflect post-pandemic shifts.
- Housing price data combines multiple sources with different
methodologies. A local broker's CMA would provide more precise
comparable sales.
- Employment data is at the county (Manhattan) level, not
tract-specific. Neighborhood-level employment is estimated.
- Population projections are based on recent trends and known
development pipeline — actual growth depends on future zoning
and market conditions.